"We don't beg the question, 'Who is fighting who?' Rather, we ask, 'What are they fighting for?'
OUR STORY |
Calgary Boxing |
Dekada was formed in 2013 after 4 years of preparation into building and maintaining a brand rather than just another fight card. Our formula consists of attention to detail and providing the fans a story to follow while being entertained by an unmatched atmosphere. We manage to stand out because of unique visions and ideas that have proven to work. In fact, other promotions have started following suite which is something we are very happy about for the sake of popularizing boxing again in Canada.
Our goal is to provide the fans and fighters with an unforgettable experience filled with all of the emotions one would experience in Las Vegas.
Dennis Herrmann and Michael Short, are two people from different walks of life. Dennis grew up in the world of professional wrestling, around the legendary Hart family. Michael Short's life has always revolved around boxing including a professional career. He is known for his strong understanding of the mechanics in the sport and has become one of the strongest match makers in the industry. Together they bring a nice balance between the sport and the entertainment surrounding it, which is essential to the success of Dekada, in addition to finding the best equality between the treatment of the fans, personnel and the athletes.
Our goal is to provide the fans and fighters with an unforgettable experience filled with all of the emotions one would experience in Las Vegas.
Dennis Herrmann and Michael Short, are two people from different walks of life. Dennis grew up in the world of professional wrestling, around the legendary Hart family. Michael Short's life has always revolved around boxing including a professional career. He is known for his strong understanding of the mechanics in the sport and has become one of the strongest match makers in the industry. Together they bring a nice balance between the sport and the entertainment surrounding it, which is essential to the success of Dekada, in addition to finding the best equality between the treatment of the fans, personnel and the athletes.
WHAT SETS US APART
Purpose
Fans want to be entertained and want a reason to follow a certain story. The fighter's presence needs to have a purpose and be highlighted in such a way the excites the viewer. Boxing is a real sport with real stories and Dekada has found ways to bring this to the forefront with high quality and well thought out promotional videos.
In a sense, we have become trailblazers with ideas that were either original or borrowed from other successful organizations such as the NFL but never used here.
We have started the trend of fighter call outs and other promotions and fighters are starting to do it too. We strongly encourage this because it is a proven formula to bringing excitement and purpose to a fight and is good for the overall popularity boost of boxing in Western Canada.
In a sense, we have become trailblazers with ideas that were either original or borrowed from other successful organizations such as the NFL but never used here.
We have started the trend of fighter call outs and other promotions and fighters are starting to do it too. We strongly encourage this because it is a proven formula to bringing excitement and purpose to a fight and is good for the overall popularity boost of boxing in Western Canada.
Promo Videos and Special Effects
Graphics, promotional videos, advertising material and special effects are a very costly element of promoting but are very essential to capturing a fan's attention. Now a days it is crucial to stand out with high quality material that springs a promotion into today's pop culture. Dekada has managed to overcome the financial barriers that surround promotional material because we make all of our own and have learned to do so with quality that matches today's best Hollywood trailers.
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Creative Writing Team
Another essential element we maintain is stories and future plans surrounding the career of a fighter. When we find potential in an athlete, we try to place him or her into a subsequent story line that makes sense and give him or her incentives. Whether it is a contendership for a championship title fight or building an undefeated record against formidable opponents, Dekada becomes the platform to make it easy to follow and attractive to fans.
We don't beg the question, 'Who's Fighting Who?'. Rather we ask, 'What Are They Fighting For?'
We don't beg the question, 'Who's Fighting Who?'. Rather we ask, 'What Are They Fighting For?'
SponsorsOne of the most difficult things to attain as a promotion, especially during the beginning stages, is sponsorship. Businesses want exposure that will increase their business in order to provide a direct return on their investments. Unless a promotion is on a major television network, it doesn't normally make sense to fund an event.
Dekada has made up for this problem by offering specialized promotional videos that get featured surrounding any given event while being made available for businesses to re-purpose for other media. In addition, we have captured the attention of businesses by applying a shock factor to their brand through special effects and 3D animation, which can also be re-purposed on other media platforms. |
3D computer rendition of the Molson Canadian Canvas being used today. 3D graphics designed and created by Dekada, in house.
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